Success Stories - Seamless


Seamless provides a quick, easy way to order food for delivery and takeout through its mobile app for iPhone, iPad, and Android, and through its website. With more than 10,500 restaurants, 250,000 user generated reviews, 45,000 menus and thousands of exclusive discounts, Seamless offers a diverse variety of options for making hungry customers happy.

Seamless used Movable Ink's device targeting technology to identify which devices recipients were using to view their emails and serve device-specific banners in real-time. Rather than generically stating, "Download our mobile app," the banners specifically promoted the app for iPhone, iPad, or Android. When recipients clicked the banner, they were taken directly to the correct app store where they could immediately download the right app.

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