Success Stories - Taunton Press
The Taunton Press
The Taunton Press has been a trusted source of valuable information and inspiration on the house and home since 1975. Millions of professionals and consumers purchase Taunton's books, magazines, and DVDs, and use its apps and websites to improve their skills and expand their horizons.
Taunton leveraged Movable Ink's Agile Email Marketing platform to identify which versions of its email newsletters would yield the highest response rates. To set it up, Taunton simply created 2 different template images, dropped them into Movable Ink’s dashboard, and defined a test population. When the campaign was deployed, Movable Ink was able to identify the winning content in real-time, and have it delivered to the remainder of the list on the fly.
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