News

  • Who Hits The ‘Buy’ Button Most On Smartphones? Apparel Shoppers

    “Consumers shopping for clothing online are apparently not deterred by smartphones' small screens and sometimes clumsy keypads. Among all industries studied, apparel retail took the lead in smartphone conversions during Q1 2017, achieving a 40% rate. The apparel segment also achieved a 51% smartphone conversion rate during Q4 2016, which included holiday sales.”

    Retail TouchPoints - July 11th, 2017

  • Five Tips for Building Better Loyalty Emails

    “Loyalty programs, if executed correctly, have the power to elevate customer experience and drive customer lifetime value. Rewarding frequent shoppers with points is a great start, but a good loyalty program should provide more than just access to coupons and freebies. Delivering amazing experiences is the best way to get first-time shoppers to stick around.”

    MarketingProfs - June 14th, 2017

  • The Retail Bubble: How to Survive and Thrive with Digital Innovation

    “It’s a tough time for retailers. Amidst a market correction of brick-and-mortar bloat, a host of general merchandise, specialty brand, and mall-anchor retailers are shuttering stores at an unprecedented pace (potentially 8,600 stores this year according to Credit Suisse). According to the U.S. Bureau of Labor Statistics, this has caused the retail industry to lose over 60,000 jobs in the last two months alone.”

    MultiChannelMerchant - June 12th, 2017

  • Movable Ink Powers Real-Time Pricing Emails for Top Brands Across Travel & Hospitality, Retail, and Sports & Entertainment

    “Movable Ink, the global leader in contextual email technology, has announced the Movable Ink Real-Time Pricing Solution. Movable Ink’s suite of applications and tech integrations enables marketers to automatically pull live prices and availability for flights, hotel rooms, event tickets, and retail products into their emails so promotions are always accurate and consistent with their website or app no matter when a customer opens the email.”

    PR Web - April 27th, 2017

  • How Stale Prices Can Kill an Email Campaign (and What Marketers Can Do)

    “Smart marketers know the awesome power of email to drive engagement and create loyal, long-term customers. While the ‘death of email’ is a recurring industry topic, no other channel including display and social media comes close to email in terms of ROI and conversion rates.”

    Website Magazine - April 11th, 2017

  • Movable Ink Syncs Contextual Email Tech With Loyalty

    “Email isn’t known as the most fresh-faced or nimble communication channel retailers and brands can leverage to interact with and market to their customers, but it’s not likely to go away anytime soon. According to Marketing Sherpa, for instance, some 72 percent of people prefer to receive brand content through email.”

    PYMNTS.com - April 7th, 2017

  • Movable Ink Launches Loyalty Solution

    “Movable Ink launched a suite of data-driven applications this week to help email marketers engage with their loyalty reward members.”

    Email Marketing Daily - March 17th, 2017

  • Movable Ink Touts New Loyalty Solution

    “Movable Ink, the global leader in contextual email technology, has announced the Movable Ink Loyalty Solution, a collection of “innovative tactics and real-time dynamic content applications that enable brands to deliver relevant, highly-targeted emails that drive customer engagement and sales.””

    Mobile Marketing Watch - March 14th, 2017

  • Movable Ink Powers Loyalty Program Emails for World’s Largest Brands

    “With Movable Ink’s Loyalty Solution, marketers can deliver real-time experiences to their most passionate customers.”

    PR Web - March 13th, 2017

  • Email open rate in UK higher on tablets than US

    “Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US.”

    BizReport - February 26th, 2017

  • British Heart Foundation Taps Into Virtual for Fundraising Event

    “How the BHF used innovation to raise awareness and donations”

    Direct Marketing News - January 31st, 2017

  • Uber Launches Movement Maps In Email, Boosts Engagement

    “Sydney, Australia, is one of the first cities to have access to the data; Uber Movement will be gradually rolled out from there. To protect rider and driver privacy, Uber’s data is anonymous and aggregated so that no identifiable information is available. ”

    MediaPost - January 16th, 2017

  • Movable Ink Celebrates the 2016 Marketer Quarterly Email Marketing Award Winners

    “Movable Ink, the global leader in contextual email technology, congratulates its clients Palace Sports and Entertainment, Gap, Inc., Hipmunk and HotelTonight along with all of the innovative brands spotlighted in this year’s Marketer Quarterly Email Marketing Awards.”

    PRweb - December 15th, 2016

  • Movable Ink Surpasses 200 Billion Live Content Impressions Served

    “Movable Ink, the global leader in contextual email technology, today announced a new company milestone, surpassing 200 billion live content impressions served. This achievement comes on the heels of Cyber Monday, Movable Ink’s all time highest-volume day in company history with 1.4 billion impressions served, peaking at 30,000 impressions per second.”

    PRweb - December 12th, 2016

  • Movable Ink Commands 92 Percent Market Share of Contextual Emails During Busiest U.S. Online Shopping Day

    “Movable Ink, the global leader in contextual email technology, today released its Cyber Week data, further cementing its position as the top choice for brands to deliver relevant, highly-targeted emails that drive customer engagement and sales.”

    PRweb - December 5th, 2016

  • BrightWave Announces EiQ, the Intelligent Email Gathering

    “On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today. BrightWave promises an impressive speaker list and agenda, which will be released shortly. EiQ founding sponsors include partners and well-regarded industry leaders Adobe (the Platinum sponsor), BriteVerify, Fluent and Movable Ink (Gold Sponsors). ”

    PRweb - December 1st, 2016

  • Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

    “With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices?”

    MediaPost - November 23rd, 2016

  • Movable Ink Ranked 56 Fastest Growing Company in North America on Deloitte’s 2016 Tech Fast 500™

    “Movable Ink, the global leader in contextual email technology, today announced it ranked No. 56 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Movable Ink grew 1,810 percent during this period.”

    PRweb - November 18th, 2016

  • Next Wave 2016

    “Today we launched the 2016 LinkedIn Next Wave, our second annual reveal of the 10 must-know names who are transforming a dozen different industries. In profile after profile, you’ll find professionals who are leading their companies, business units, peers and employees toward a future that they see more clearly than most. These risk-takers have a sense of where the world is going — and are happy to guide the rest of us there.”

    LinkedIn - October 11th, 2016

  • Movable Ink Named to Crain’s Fast 50 for 2016

    “Movable Ink, the global leader in contextual email technology, today debuted on Crain’s New York Business annual Fast 50 list. Movable Ink ranked No. 14 on this year’s list, which features New York’s 50 fastest-growing and most innovative companies based on their winning business strategies, and most importantly, astronomical revenue growth.”

    PRweb - October 10th, 2016

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