The Mobile Takeover Webinar: It’s Real. It’s Here. Get Used to It.

Speakers: Jordan Cohen, VP Marketing at Movable Ink and Bonnie Malone, Director of Response Consulting at Return Path

New research from Movable Ink reveals that two-thirds of email opens now take place on smartphones or tablets. The age old “click-through rate” has been replaced by the “tap-through rate” and now email marketers must shift their strategies to effectively engage with consumers in this new environment.

Join industry leaders from Movable Ink and Return Path for an insightful webinar that will include:

  • An in-depth analysis of latest findings from Movable Ink’s “US Consumer Device Preference Report: Q1, 2014”

  • Groundbreaking ideas for creating winning omni-screen email designs

  • Examples of leading brands who are using agile email marketing technology to optimize the mobile email experience in real-time

This webinar took place on Thursday, May 29th, 2014. Please sign up to access the recording.

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