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Movable Ink

Movable Ink Blog
Digital Marketing

The State of Streaming Services: Trends, Predictions, and Key Strategies

Streaming services are dominating customers’ attention, but their loyalty remains divided. Discover the trends that are affecting streaming services today, and gain key strategies and campaign inspiration you’ll need to succeed.

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Title design reading, The State of Streaming Services: Trends, Predictions, and Key Strategies

Up Your Marketing Luck: Gamification Tactics From Winning Brands

Every holiday offers marketers another special opportunity to engage their customers. Discover how brands like Minnesota Timberwolves, Dunkin’, Origins, and more use quick-win gamification tactics to drive extra engagement every holiday.

Title design reading: Up Your Marketing Luck: Gamification Tactics From Winning Brands

Why Email Marketers Need Templatization

When emails take an average of 2 weeks to complete, marketers know that something has got to change. Discover how templatization can unlock greater efficiency all while driving fresh, engaging content your customers love.

Title design reading: Why Email Marketers Need Templatization

No More Ghosting: Spells to Boost Engagement and Production Time

This Halloween, marketing magic is in the air! That’s why we’re sharing the top spellbinding Halloween campaigns that have caught our eye this season with brands such as Dominos, Yankee Candle, Wondery, Superdrug and more!...

The Retail Loyalty Playbook

When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
Blog title reading, The Retail Loyalty Playbook

The Original Year-in-Review: How Spotify Drives Massive Annual Success

Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Title reading, The Original Year-in-Review: How to Build a Spotify Wrapped Campaign

What Taylor Swift Era Are You? (Marketer's Version)

Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns.
Blog title reading, What Taylor Swift Era Are You? (Marketer's Version)

2024 Predictions for Financial Services Marketers

With 2024 right around the corner, it’s time for marketers to gear up by learning the key financial services trends for the upcoming year. Hear predictions surrounding customer behaviors, product trends, and more.
Title design reading: 2024 Predictions for Financial Services Marketers

5 Lessons Email Marketers Can Learn from the show “Survivor”

Discover what it takes to outwit, outplay, and outlast in the digital jungle. In this blog, dive into the wilderness of "Survivor" to extract five key lessons to help email marketers thrive in any dynamic and ever-changing terrain. ...

High Email Unsubscribe Rate? Here’s How to Stop It

High unsubscribe rates may seem like a bummer, but the metric is an opportunity in disguise. Discover six ways to reduce your unsubscribe rate with Movable Ink to take audiences from disengaged to devoted. ...

Why Are My Click-Through-Rates So Low? | 4 Ways to Increase CTR

Many brands are seeing their CTRs decrease, making it critical for marketers to act fast and boost their messaging prowess. Here are five clear-cut ways you can enhance your content to increase CTRs and engage your customers long-term.
Blog title design reading, Why are My Click-Through-Rates So Low? 4 Ways to Increase CTR

How to Master Recession-Proof Strategies with Twilio Segment

Doing more with less is the name of the game for a recession-proof strategy. But how do marketers actually achieve that? By leaning on automated, data-driven methods: namely, the dynamic duo of Twilio Segment and Movable Ink.
Blog title reading: How to Master Recession-Proof Strategies with Twilio Segment

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