Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.
The State of Streaming Services: Trends, Predictions, and Key Strategies
Streaming services are dominating customers’ attention, but their loyalty remains divided. Discover the trends that are affecting streaming services today, and gain key strategies and campaign inspiration you’ll need to succeed.
Up Your Marketing Luck: Gamification Tactics From Winning Brands
Every holiday offers marketers another special opportunity to engage their customers. Discover how brands like Minnesota Timberwolves, Dunkin’, Origins, and more use quick-win gamification tactics to drive extra engagement every holiday.
Featured Post
Why Email Marketers Need Templatization
When emails take an average of 2 weeks to complete, marketers know that something has got to change. Discover how templatization can unlock greater efficiency all while driving fresh, engaging content your customers love.
Featured Post
No More Ghosting: Spells to Boost Engagement and Production Time
This Halloween, marketing magic is in the air! That’s why we’re sharing the top spellbinding Halloween campaigns that have caught our eye this season with brands such as Dominos, Yankee Candle, Wondery, Superdrug and more!...
Digital Marketing
The Retail Loyalty Playbook
When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
Digital Marketing
The Original Year-in-Review: How Spotify Drives Massive Annual Success
Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Digital Marketing
What Taylor Swift Era Are You? (Marketer's Version)
Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns.
Digital Marketing
2024 Predictions for Financial Services Marketers
With 2024 right around the corner, it’s time for marketers to gear up by learning the key financial services trends for the upcoming year. Hear predictions surrounding customer behaviors, product trends, and more.
Digital Marketing
5 Lessons Email Marketers Can Learn from the show “Survivor”
Discover what it takes to outwit, outplay, and outlast in the digital jungle. In this blog, dive into the wilderness of "Survivor" to extract five key lessons to help email marketers thrive in any dynamic and ever-changing terrain. ...
Digital Marketing
High Email Unsubscribe Rate? Here’s How to Stop It
High unsubscribe rates may seem like a bummer, but the metric is an opportunity in disguise. Discover six ways to reduce your unsubscribe rate with Movable Ink to take audiences from disengaged to devoted. ...
Digital Marketing
Why Are My Click-Through-Rates So Low? | 4 Ways to Increase CTR
Many brands are seeing their CTRs decrease, making it critical for marketers to act fast and boost their messaging prowess. Here are five clear-cut ways you can enhance your content to increase CTRs and engage your customers long-term.
Digital Marketing
How to Master Recession-Proof Strategies with Twilio Segment
Doing more with less is the name of the game for a recession-proof strategy. But how do marketers actually achieve that? By leaning on automated, data-driven methods: namely, the dynamic duo of Twilio Segment and Movable Ink.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.