Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
SMS offers marketers direct, personal access to their customers, making it a powerful channel to leverage. In this blog, discover key best practices to help you make the most of SMS and smartly use established channels to support it.
For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more.
Featured Post
Incorporating Mobile Into Your Cross-Channel Strategy
Mobile is crucial to a thriving cross-channel strategy. Hear from Iterable's Sr. Content Marketing Manager Brooke Grief on how her team supports cross-channel communication for their clients' powerful marketing messaging.
Featured Post
Personalizing Mobile Messages is the Key to Effective Customer Engagement
Takeaways from Braze’s 2021 Global Customer Engagement Review Customer engagement is on the minds of most marketers this year. After a year of upheaval, digital innovation, and necessary shopping adaptation by cooped up people around the wo...
Mobile Marketing
How Financial Services can Increase Mobile Personalization in 2021
By Jackie Mattia: Director of Strategy, Movable Ink Financial services and banks have a lot at stake in enhancing mobile and app experiences in 2021. When organizations temporarily closed or limited in-person banking due to pandemic restric...
Mobile Marketing
The Role Mobile Plays in Supporting Email
By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...
Mobile Marketing
Future-Proofing Your Mobile Strategies for 2021 and Beyond
There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin...
Mobile Marketing
Mobile Behavior’s Impact on Push & In-App Marketing
The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show ...
Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...
Mobile Marketing
4 Critical Steps Before You Start Personalizing Your Mobile App
This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...
Mobile Marketing
[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond
As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable In...
Mobile Marketing
[Vodcast] The Current State of Mobile Marketing with Travis Johnson from Airship
We’re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink’s Strategy Team. In this quick episode, Travis and Katie dis...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
