Movable Ink is pleased to announce that E*TRADE has won “Best Data Marketing Campaign” at Tearsheet’s 2021 Data Day Awards– the financial industry’s top awards program focused on marketing, customer acquisition, and growth. We are proud to work with E*TRADE and celebrate their deserved recognition for continuously elevating digital marketing strategies that raise industry standards.
E*TRADE has won “Best Data Marketing Campaign” as a result of their successful Year in Review campaign. The hyper-personalized campaign spotlighted investors’ successes in their financial journeys for 2020 and offered further guidance to help navigate the markets in 2021. From displaying different account-specific accomplishments to personalized checklists of next steps for investors to meet their goals in the year ahead, the E*TRADE team continues to evolve digital marketing by prioritizing personalization to bring value to every unique customer relationship.
Learn more about E*TRADE’s winning campaign and the Tearsheet’s Data Day Awards here.