Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Featured Post
How AI Is Already Enhancing Marketers’ Day-to-Day
Martech has been abuzz about the newest iterations of AI, but the solution is actually not wholly new to most marketers. Learn how AI is already incorporated into daily workflows, along with key ways to use the tool for common pain points.
Featured Post
Next-Gen Marketing: Building a Tech Stack for 2024 and Beyond
Tech stacks are the powerhouse of any engaging marketing experience, making its optimization critical to long-term success. Discover how to avoid common challenges and what components to look for when building your own tech stack.
Data & Technology
3 Tips for Flawless API Automation
Marketers have vast amounts of data on hand, but activating it into personalized content remains a challenge. Now, with the power of automated APIs, marketers can streamline their processes, easily creating engaging marketing moments.
Data & Technology
Email Marketers’ Groundhog Day: End Repetitive Content with AI
Marketers are often stuck in a cycle of repetitive messaging, as if they’re in the email version Groundhog Day. But with the power of AI and a few key strategies, they can break the endless loop to deploy fresh, engaging content every time.
AI Personalization
What Is an Ensemble Approach to AI?
AI has taken over every corner of martech, but one type stands out among the rest: the ensemble approach to AI. With this comprehensive type of AI, marketers can create cohesive, effective content that drives engagement and revenue.
AI Personalization
Retail Reboot: Winning Strategies for Early Year Success
The first few months of the year often see lower revenue for retailers, but the slowdown isn’t inevitable. Using the strategies outlined in this blog, retailers can use the momentum of peak-season to launch a successful Q1.
Digital Marketing
Year-in-Review Campaigns to Drive Lasting Retention
Year-in-review season may have come and gone, but it’s never too late to gain valuable inspo for stellar week- or month-in-reviews. See these incredible retention-driving campaigns that summed up 2023, ensuring engagement all year round. ...
Digital Marketing
DART: Four Key Steps to Streamlining Your Time to Market
Most marketers' biggest bottleneck to success is having enough time to create truly stand-out content. But with the DART approach, you can beat the stats and streamline your time-to-market to keep pace with ever-evolving customers.
Data & Technology
3 Wellness Campaigns to Drive Year-Round Motivation
Over 90% of New Year’s resolutions are fitness-related, yet only 10% of these promises are kept. Learn how brands like The Vitamin Shoppe and Spartan Race use their marketing messaging to support customers’ goal chasing all year long.
Digital Marketing
Marketers’ Comprehensive AI Glossary
AI is quickly becoming marketers’ number one tool, but not every solution is made equal. Get a firm grasp of AI terminology to help you discern which solutions deliver strong, innovative value, and which ones you can step away from.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
