Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Featured Post
How AI Is Already Enhancing Marketers’ Day-to-Day
Martech has been abuzz about the newest iterations of AI, but the solution is actually not wholly new to most marketers. Learn how AI is already incorporated into daily workflows, along with key ways to use the tool for common pain points.
Featured Post
6 New Year’s Resolutions from Email Marketers
A new year calls for fresh, strategic resolutions that help you reach your marketing goals for 2024. Get some tips and inspirations from the resolutions Movable Ink’s strategists are setting to hit the ground running this year.
Digital Marketing
Why Marketers Must Replace the Campaign Calendar
While the campaign calendar has helped marketers organize their strategies, it’s time to trade it in for something better: AI. Learn how to upgrade to AI-driven timing that allows you to send personalized messages at the most relevant time.
AI Personalization
Build vs. Buy: The Personalization Predicament
Marketers need personalization, but many are unsure whether they should build or buy their digital marketing solution. In this blog, get the key insights to guide the consideration process.
Digital Marketing
The Top 10 Marketing Campaigns of 2023
With 2023 nearly at a close, it’s time to highlight the marketing campaigns that truly stood out from the crowd this year. From innovative omni-channel plays to campaigns with perfect pop culture flair, this round-up is sure to inspire.
Digital Marketing
The Retail Report: A Full Breakdown of 2023's Black Friday and Cyber Monday Results
Results from retail's biggest weekend are in! Explore this year's Black Friday and Cyber Monday trends, standout performances, and easy-to-implement strategies to keep sales climbing into the new year.
Digital Marketing
The Three Phases of AI-Powered Customer Engagement
AI is the way to engaging customers further, but integrating a new solution can be challenging for marketers. But by using this three-phased plan from MoEngage and Poshmark, marketers can soon implement AI efficiently and effectively.
AI Personalization
Potential to Practice: Fusing Human Ingenuity and AI
AI has incredible potential, but its practical application often challenges marketers. Discover practical, rubber-hits-the-road tips for implementing AI and using the solution to its fullest potential.
AI Personalization
The 2024 Marketing Predictions Guide
New year, new forecasts! This guide covers trends from every industry - martech, retail, media and technology, financial services, and travel - so that every marketer can hit the ground running in 2024.
Digital Marketing
An Overview of the Audience of One Report: The Marketer and the Machine
Movable Ink’s flagship report, Audience of One: The Marketer and the Machine is here! Get a deep dive in how marketers are leveraging AI across various functions to engage their customers and speed up workflows.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.