News

  • Category winners of Electric Ireland Spark of Genius Competition announced

    “The four category winners have been announced in the Electric Ireland Spark of Genius Competition taking place as part of the Web Summit. Tjobs SA, Movable Ink, Ovelin and Social Fortress were presented with trophies on the main stage at 9am as recognition for being the leaders in their respective categories - Mobile, Social, Consumer and Enterprise. ”

    Business & Leadership - October 18th, 2012

  • Taking Your Email on the Road

    “Email is an integral and important channel to most every marketer's communication mix. It's an effective, relevant, and timely way to message to customers far and wide - and since its mass marketing application took off 15-ish years ago, not too much has changed. Some of the lack of innovation here is due to the limitations put on the capabilities of the email itself by the inbox provider, and some of it is a lack of motivation by the marketer to change it. After all, if it ain't broke…”

    ClickZ - October 16th, 2012

  • More New Metrics You'll Be Using In 2013

    “In a recent article, my fellow MediaPost Email Insider columnist George Bilbrey took a look into the future of email marketing analytics and described three new metrics that he thinks practitioners will use in 2013. While I agree that a sea change in email measurement is coming, I believe there are far more than three new metrics that marketers will find invaluable in the months ahead. ”

    MediaPost - October 2nd, 2012

  • Mobile Email Marketing: 50% more app downloads from device-targeted ads

    “A team of consumer marketers increased orders 90% by targeting custom banner ads by mobile platform. The article walks you through a test that proves mobile subscribers are not all the same. ”

    MarketingSherpa - September 18th, 2012

  • Give 2012 Holiday Sales a Boost With Real-Time Email

    “By taking advantage of recent advances in email marketing technology, you can optimize email content in real-time, at the moment when messages are opened based on each recipient's time, location and device. ”

    Target Marketing Magazine - September 17th, 2012

  • Responsive Design for Mobile Email: Ooh! Shiny!

    “The shiniest object worthy of the email marketer’s affections is live content which has more technological power behind it than responsive design for email.”

    EmailAudience.com - September 17th, 2012

  • Go Mobile, Or Go Home

    “Live content is the most elegant and effective approach, as long as marketers have the ability to create different content for different devices, and are concerned with creating the most engaging multiplatform email experiences for recipients.”

    MediaPost - September 10th, 2012

  • Consumer Email Behavior: The Impact of Relevance and Frequency

    “Firms such as... Movable Ink offer innovative solutions to improve content targeting that easily work with any email marketing solution.”

    ClickZ - August 13th, 2012

  • Improve With Simple Innovations

    “By deploying content that renders at the time of open, applying device detection, and using in-email ad sales, you can improve email campaign performance and catalyze innovation in other interactive channels.”

    Forrester Research - August 8th, 2012

  • Michael Nutt of Movable Ink is helping make e-mail more current

    “Now, he's in New York City as the co-founder of a company that does work with some big-name businesses: Nordstrom, Bloomingdale's, American Eagle Outfitters and Verizon, among them. But years ago, Michael Nutt was living in Huntsville, dreaming of the day he could capitalize on his lifelong interest in computers.”

    The Huntsville Times - August 7th, 2012

  • 10 Email Extras You Should Be Using for Increased Productivity

    “MovableInk lets users make the most of their messages by including personalized live, moving aspects. Business clients can include countdown timers, local maps and live tweets. Email content will change depending on the user's location, current time and social context.”

    Mashable - August 2nd, 2012

  • Consumer Email Behavior: Using Images in Email Marketing

    “Vendors such as Movable Ink provide an easy-to-use technology that is ESP-agnostic to insert dynamic images that can change and expire content after the email has been sent.”

    ClickZ - July 30th, 2012

  • Jordan Cohen Joins Movable Ink

    “Email marketing veteran Jordan Cohen has signed on as vice president of marketing for dynamic content enabler Movable Ink.”

    The Magill Report - July 17th, 2012

  • A Tool Belt For Today's Email Marketers

    “Movable Ink apps turn our emails into containers for live content. When an email is opened, Moveable Ink serves live content based on current time, recipients’ locations, social context, and your business rules. This is really changing the email game!”

    MediaPost - July 3rd, 2012

  • Experian CheetahMail links up with Movable Ink

    “Marketers can insert dynamic, streaming content, such as countdown timers for limited-time sales promotions, into the body of e-mails through a new joint venture by e-mail services provider Experian CheetahMail and Movable Ink, a provider of technology designed to make e-mail content as interactive as a web page.”

    Internet Retailer - May 10th, 2012

  • Experian CheetahMail announces agreement with Movable Ink

    “Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time.”

    DM News - May 3rd, 2012

  • Movable Ink Serves Live Content in Your Email

    “Movable ink is an application system that allows you to insert “containers” of live content into your email. You could, for instance, place a countdown timer that notifies recipients how many hours are left before a special offer expires, or how much time is left before your New Year’s Eve bash starts.”

    Mashable - March 2nd, 2012

  • Movable Ink: A Fresh Approach to E-mail Marketing

    “Looking for ways to stand out in a sea of e-mail promotions? A Web-based service called Movable Ink offers several apps that can jazz up e-mails with real-time content. ”

    Inc - December 1st, 2011

  • Movable Ink Launches Service To Stream Live Content In Emails

    “Today, the startup is taking this technology a step further with the launch of the Movable Ink Streaming Server, a service that allows businesses to stream live content into emails while they are open.”

    TechCrunch - November 10th, 2011

  • 12 Tech Startups To Watch, For SMBs

    “The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they're sent.”

    Information Week - November 9th, 2011

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