The Data Privacy Revolution

Apple's New Consumer Data Initiatives and the Future of Digital Marketing

Consumers want a more private online ecosystem, one where people have more control over their data and how it is used. Apple is now taking steps to acquiesce to consumer demands, which could ultimately influence how email marketers deliver the robust personalization their customers now expect.

Mail Privacy Protection, which Apple launched in September 2021, requires brands to shift their email marketing tactics to ensure that every customer continues to receive relevant, informative communications. In The Data Privacy Revolution, learn the steps brands can take now to prepare for Apple’s latest updates. Plus, learn about the importance of zero- and first-party data to email marketers’ strategy in a more private online world.