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How Virgin Holidays Used Augmented Reality with Movable Ink to Drive Customer Engagement

Virgin Holidays needed to level-up their post-purchase emails and keep customers engaged in-between their planned travels. They partnered with Movable Ink to create a fun augmented reality experience in email that let customers envision themselves in the background of their upcoming destination or an exotic locale. Read the case study to learn how AR helped the company boost customer engagement.

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  • 40%increase in open rates
  • 75%increase in click-through rates

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