As Movable Ink continues expanding globally, allowing brands across the world to build customer-obsessed marketing campaigns, we are pleased to announce the partnership with German Bookseller Thalia.
The move will also help Thalia automate their email personalization strategy while continuing to inspire customers with visual content in their digital touch points.
“The customer journey leading up to a transaction is different for every customer. Our goal is to communicate relevant content and added value at every touchpoint of this journey. The Movable Ink solution is an important building block in order to meet this requirement," says Dr. Tobias Wolf, Head of CRM & Online Marketing at Thalia. "Movable Ink helps us to personalize our content using different data points while increasing our process efficiency."
Movable Ink continues to expand its customer base and operations across Europe, with a regional EMEA team that has grown to 60 employees. We recently opened a Munich-based office that will support clients in Germany, Austria, and Switzerland.