As autumn's chill takes hold and the streets come alive with trick-or-treaters, the spirit of Halloween is upon us! Yet, this Halloween is more than just candies and costumes. It heralds record-breaking expenditure, as anticipated spending catapults to a staggering $12.2 billion, up from 2022's $10.6 billion. This surge presents an unrivaled opportunity for brands to amplify their sales.
For marketers eyeing a share of this revenue, enhancing customer engagement and loyalty is essential. Yet, in a twist more chilling than Halloween itself, a startling 1 in 3 customers confess they're likely to "ghost" their brand loyalties. The message is clear: it's time to rethink tactics and innovate with unique, personalized customer experiences.
Dive into this blog to unmask the most captivating Halloween campaigns of the season and learn how to rejuvenate your strategies to foster deeper connections with consumers.
Scratch-Offs Prove to Boo-st Conversions
Interactive scratch-off modules across your omni-channel campaigns are like the trick-or-treat of digital marketing: they sprinkle a dash of Halloween fun, while encouraging users to unwrap a spooky surprise.
This gamified approach not only enhances customer retention but also boosts conversions, strengthens customer relationships, and provides memorable experiences that have audiences looking forward to the next email. Check out our favorite (and effective) Halloween scratch offs below.
Wondery
Wondery recently launched an imaginative email campaign in celebration of Halloween 2023, showcasing their top picks for the season's must-listen podcasts.
Using Movable Ink's unique scratch-off feature, subscribers were greeted with six captivating Halloween-themed icons, inviting them to "scratch and reveal" podcasts sure to send shivers down their spine. Upon interaction, each icon directed the curious listeners to a dedicated landing page, where the eerie podcast was uncovered.
cinch
cinch truly outdid themselves with a recent email campaign that celebrated the mysterious essence of Halloween. Instead of the conventional promotional methods, they introduced a scratch-off feature. Recipients had the opportunity to unveil discounts of either £250 or £500 off their next purchase. This clever twist not only captured the spirit of the season but also increased customer engagement, with many eagerly revealing their surprise treat.
Resurrect Dead Engagement With a Poll-tergeist
Interactive live poll modules are a marketer's spell for reviving dormant engagement. Much like a "poll-tergeist" that awakens customers, the tactic helps drive meaningful interactions while gathering zero-party data, ensuring a personalized retargeting experience long after Halloween. Look at some of our favorite Halloween live polls that resonated with customers this week.
Yankee Candle
In the spirit of Halloween, Yankee Candle unveiled an exciting “Buy 2 Get 2 Free” email campaign, showcasing four unique Halloween-themed candles. Using Movable Ink, they introduced an engaging live poll that let recipients vote for their favorite candle scent. This interactive element was heightened with a percentage bar updated in real time, giving users a glimpse into which candles were most enchanting.
As a bonus, each poll option directed users to the respective candle's purchase page, blending a fun voting experience with effortless shopping. Beyond just sales, this interactive approach provided Yankee Candle with valuable insights into their customers' seasonal favorites.
Superdrug
This year, Superdrug introduced its “Dolls after Dark” email campaign leading up to Halloween, adding a playful twist. With Movable Ink's polling app, subscribers can choose their favorite doll-inspired look. Once they cast their vote, a tailored list of products emerge to help them recreate their chosen style.
Based on the poll's feedback, Superdrug expertly retargets subscribers with a personalized email. These communications not only highlight specific product recommendations but also feature a custom hero banner that grabs attention. Powered by Movable Ink, Superdrug rolls out up to 54 variations of personalized content that seamlessly merges seasonal flair with digital precision.
1-800-Flowers.com, Inc.
1-800-Flowers.com, Inc. sure has a "ghoul" way of getting their customers in the Halloween spirit! They've woven a bewitching live poll into their Celebrations Pulse newsletter, asking fans to vote for their favorite treat. As the votes come in, subscribers can see in real-time which option is conjuring the most popularity. And it doesn't stop there - every participant is entered for a chance to win a box of 100 individually wrapped Cheryl’s Cookies, perfect for those eager trick-or-treaters!
Omnichannel Tricks For Customer Treats
Marketing's top campaigns thrive on automation, streamlining production, and harmonizing brand narratives. By seamlessly adapting content across platforms, marketers deliver customized and timely experiences. From images uniquely tailored with a customer's name to featuring the latest website products, these initiatives enhance user engagement while significantly reducing the toil and trouble for marketers.
Domino's
On Halloween, Domino's stepped up their game by launching a spooktacular mobile campaign. With the help of Movable Ink, they automated a personalized rich-push notification for their customers. Merging a custom Halloween-themed font with image personalization to display each recipient's first name, the pizza giant ensured that every mobile notification felt special, aiming to drive a personal connection with their audience during the spooky season.
This Halloween, marketing magic is in the air! As brands embrace interactive scratch-offs, lively polls, and the allure of automation, there's no longer a reason to let underperforming campaigns haunt your efforts.
The Movable Ink team is ready to help you unlock the secrets to crafting delightful and dynamic experiences that leave your audience spellbound. Contact us today to discover what data-driven personalization can look like for you.
Happy Halloween and happy marketing!