The power of personalization has become a truism for marketers. There’s a strong track record that shows when customers feel seen and understood, engagement and revenue skyrockets.

But transforming customers’ disparate data points into a hyper-personalized, visually enticing experience has its acute challenges. Many marketers turn to their existing ESP functionality or attempt to develop in-house solutions, but falter when met with unavoidable complexities and associated costs.

Personalization is a need, making practical and scalable techniques that get you to data-driven success a must. In this discussion, you will gain a comprehensive understanding of:

• Streamlined Automation: Learn how to develop and implement scalable strategies that utilize APIs and automation technology to dramatically improve customer experiences.

• The Risk of Maintaining The Status Quo: Understand why continuing with outdated 'Business-as-Usual' strategies can erode your competitive edge and cause you to lose customers.

• Automated Content Reuse: Discover methods for automatically repurposing your most successful marketing campaigns for future use across various digital platforms, saving time and resources.

• Optimized Integrations: Learn how to maximize the efficiency and effectiveness of your existing marketing technology investments, including partnerships and tools, to enhance their value without causing disruption to your daily business activities.