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[Webinar Series] - The Journey to Meaningful Personalization: WW (Formerly Weight Watchers)

WW (formerly Weight Watchers) is a business built around promoting healthy lifestyles, with a community strongly motivated by in-person events and peer-to-peer support. Needless to say, WW was struck with a huge task to keep clients engaged and supported when the pandemic hit, as well as immense pressure to quickly communicate time-sensitive information with its members.

In this webinar, hear from WW's Brand Marketeer Rebecca Neeteson about:

  • how these challenges led to a rapid transformation of WW's email campaigns
  • how she now saves hours each week through automation of campaigns with complex segmentation
  • how her and her colleagues have boosted engagement by using the time saved to level up their creativity and deliver 1:1 personalization to every member


Rebecca Neeteson
Brand Marketeer

Jas Sangha
Lead CXM (Nordics,
Benelux & APAC)
Movable Ink

Craig Headshot.png

Craig Clayton
Senior Director,
Client Solutions
Movable Ink

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