To connect with customers, you need to connect your data. Get ready to uncover how you can leverage data from any source at any time for an optimized customer journey.

Remove all of the common roadblocks that stand in the way of you reaching your true data-driven potential. In this discussion, you’ll learn how to:

• Activate your data use for optimized strategies in 2024
• Combine customer data owned by other teams with your upcoming marketing strategies
• Enhance personalization using existing data and technology partners