True, Cohesive Personalization: What’s Possible with Braze and Movable Ink

With marketers under more pressure than ever to deliver results, it’s crucial for them to to use advanced personalization tactics to drive stronger results. The truth is in the numbers: Movable Ink research finds that personalization is key to hitting both short-term KPIs, such as purchases, and critical long-term goals, such as loyalty. Case in point: 61% of consumers report they’d purchase from brands that deliver tailored experiences and 68% are likely to remain loyal to brands that prioritize building personal relationships with them. 

Further, McKinsey has found that companies with advanced personalization practices (e.g. Movable Ink’s AI-powered personalization) achieve revenue gains of 40% or more compared to those with average personalization practices in place.

The challenge for marketers lies in executing best-in-class personalization at scale, in real time, and in every relevant channel. This is illustrated by the fact that only 35% of companies say they’re succeeding at omni-channel personalization and less than half are personalizing experiences based on live consumer data.

That’s changing thanks to Movable Ink’s partnership with Braze, the leading cross-channel customer engagement platform. Now brands can pair Movable Ink’s automated AI-powered personalization with relevant data from Braze and other sources to deliver captivating content for their email and mobile messaging. 

Braze and Movable Ink: Making True Personalization Possible

Brands that take advantage of Movable Ink in tandem with Exchange partner Braze get the benefits of both brands’ advanced personalization capabilities. 

Movable Ink's Personalization Technologies

1. AI-Powered Personalization: Harness the power of Da Vinci, an AI that learns from every customer interaction to deliver never-before-seen, personalized content that marketers can be assured customers will love.  

2. Data-Driven Content Generation: Leverage relevant data from across platforms—such as  your CRM or recent zero- and first party data—to personalize content at  the moment engagement. 

3. Contextual Content in the Moment: Deploy highly relevant campaigns based on zero- and first-party data: 

   1. Contextual data: Customers’ time zones, locations, weather, devices, and engagement data

   2. Behavioral data: Visits, categories interacted with, products/items interacted with, searches, cart abandons, and purchases

   3. Customer details: Names, genders, birthdays, loyalty statuses, account histories, preferences, etc.

Braze's Personalization Technologies

1. Dynamic Segmentation: Automatically create high-value audience cohorts in the moment based on real-time data as individuals progress along their customer journeys. Think of  a prospective homebuyer becoming a homeowner or a first-time viewer transforming into a loyal fan.

2. Liquid Personalization: This open-source templating language enables brands to integrate personal information, such as a customer’s name or membership status, into marketing messages. 

3. Connected Content: Use content and data from external sources, such as your company’s backend systems or third-party APIs, to send highly personalized messages that are updated in real-time up to the minute. From product recommendations and weather-based messaging to active customer campaigns that celebrate new milestones, this tool helps keep messaging up-to-date to keep customers in the loop.

4. Action Paths: Dynamically guide the customer journey in real time based on customer  actions at any given moment with Action Paths. This allows marketers to direct users along their ideal action paths after a specific event or series of events take place. Whenever a customer completes a purchase or interacts with the brand’s app, they will receive highly relevant marketing  based on their activity, loyalty status, viewing activity, and more. 

5. Audience Paths: Send personalized marketing outreach to important segments based on custom attributes, customer events, user preferences, and user engagement. These paths function like sorting funnels, allowing marketers to set ranking criteria and then automatically use that criteria to evaluate what subsequent journey path a given user will be sent down, supporting truly customized journeys.

True, Cohesive Personalization: What That Can Look Like

Marketers are most successful when they’re able to meet customers’ needs in the moments that matter the most. Together, Movable Ink and Braze make that possible on a 1:1 level. 

Movable Ink empowers brands to respond to customer behaviors, contextual details, and information with AI-powered, personalized content. Braze equips marketers to send these updates using the right channels at the right time. 

See what’s possible with a sample campaign powered by Movable Ink and Braze:

By leveraging critical customer data available through Movable Ink and Braze, brands can improve the content experience and increase engagement. The flexibility and agility of both platforms allows marketers to scale the process of creating highly personalized omni-channel campaigns, regardless of audience size.

Ready to Create Dynamic, Data-Driven Messaging Campaigns?

Check out the Braze and Movable Ink partnership page for even more insights into the integration, important use cases for using the two platforms together, and details on how to get started using Braze with Movable Ink.